Our brand uses a visual language of concentric shapes, illustrating the idea of one person making an impact.
...Insignificant actions can lead to drastic change.
Our approach is to mobilise billions of individual small actions that add up to create tipping points for system change.
Alot of small actions don´t matter..
...but some do alot.
We can use money to make a difference in the world. Here´s an example:
There are 10 million personal superannuation fund accounts in Australia. Only 7% of these could finance a change to 100% renewable energy. If just those 700,000 people switched their accounts, we would create the tipping point and force 100% renewable energy. That means stopping climate change is not only a government responsibility: we can also change it ourselves.
Impactr Brand & Illustration: Made By Ari.
“We each have within ourselves the ability to shape our own destinies. That much we understand. But, more important, each of us has an equal ability to shape the destiny of the universe. Ah, that you find more difficult to believe. But I tell you it is so. You do not have to be the leader of the Council. You do not have to be king or monarch or the head of a clan to have a significant impact on the world around you. In the vastness of the ocean, is any drop of water greater than another? No, you answer, and neither has a single drop the ability to cause a tidal wave. But, I argue, if a single drop falls into the ocean, it creates ripples. And these ripples spread. And perhaps - who knows - these ripples may grow and swell and eventually break foaming upon the shore. Like a drop in the vast ocean, each of us causes ripples as we move through our lives. The effects of whatever we do - insignificant as it may seem - spread out beyond us. We may never know what far-reaching impact even the simplest action might have on our fellow mortals. Thus we need to be conscious, all of the time, of our place in the ocean, of our place in the world, of our place among our fellow creatures. For if enough of us join forces, we can swell the tide of events - for good or for evil.”
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